The success of the wholesale industry in China remains one
of the biggest mysteries in the commercial realm. A lot of people patronize
products that came from the universal factory because of its relatively cheaper
prices. However, it is also universally known that the qualities of the
China-made products are very much lower than that of the brand-manufactured
products. Yet, people are still opting for the cheaper alternative. But is it
because of the price factor alone? What ensures such a success, anyway?
The fact is, the wholesale industry in China is very
reactive. One little change, one little innovation, one new product from
established brands, and the China industry manages to turn these into thousands
of possibilities and opportunities, not only for their industry, but for the
market as well. Such a response to consumers’ every possible need may be the
primary cause of the success of the China wholesale industry. The rapid
movement of products through the wholesale drop ship method also plays a
significant part in how the products reach consumers faster than other products
do. However, there are three possible factors that can largely affect the
success of the unparalleled consumer-goods provider of the world.
Firstly, the wholesale products from China, not only keep
up with the trend, but even outrun it. More often than not, the China wholesale
products start the trend. From the wisp of an idea, the China manufacturing
industry immediately turns it into tangible consumer goods and thus, profits.
Aside from starting the trend, China also exhausts the trend enough that no
other manufacturer could ever go further with it without China getting there
first. Coming up with a product is not enough. The China manufacturers come up
with different product variations, and every little thing that can be done to
the product, China does it. Moreover, despite this wide variety of products,
there is no strict competition among the different variations, given that
they’re all China-made. The battle is between a several small soldiers against
one big invincible giant, one force that fights without the possibility of
getting divided. The absence of strict competition further strengthens the
China wholesale industry even more.
Secondly, the products from China appeal to every
consumer’s hierarchy of needs and wants. If the products from brand
manufacturers aim to answer to every need and to please, products delivered by
the China wholesale industry aim to answer to every need, indulge every want
and whim, and to excite. China just takes it to a whole new level. For every
need, there are several options that come in different price ranges, which
allow prioritization of what should come first. And since the needed products
are bought at cheaper prices, there is still space for the products that the consumers
simply want. Because of the lower prices, people don’t have to choose between
what they need and what they want, which is always a painful choice and
sacrifice. Now, they can have both.
Thirdly, the products from China leave space for
improvement. What is most baffling is why China-manufactured products still
manage to tempt people despite worldwide releases of the sacrificed quality of
some of their products. It is also a well-known fact that the quality of these
products cannot be compared to brand-manufactured products. However, this can
be exactly one of the many reasons behind the market giant’s success. The fact
that the products are bought at lower prices and are of lower quality keeps the
consumer waiting for a future upgrade. The China products, and even its flaws,
appeal to the consumer’s basic aspirations and the chronic desire for something
more and better in the future. This is especially true for China wholesale
electronics. The consumer electronics division is one of the strongest suits of
the wholesale industry in China. People are now more comfortable, especially
given the fast-paced technology, to spend a small amount of money on a gadget
or electronic device that can be a bit low in quality, than spend a huge amount
on a brand-manufactured gadget or device that is high in quality. By the time
the item wears out, the consumer can just go ahead and buy another one. By that
time, the trend has already changed, and by buying a new product, he or she
will be on top of the trend once again. Whereas if a person buys an expensive
gadget that has a longer life than China-manufactured products, the amount
cashed out will definitely keep him or her pinned down financially for
sometime. When the trends change, and the gadget goes out of style, he or she
cannot just go out and buy a new one, which would be impractical given that the
one he owns is still in perfect working condition.
The success of wholesale in China, be it in wholesale
electronics, or in any other field, lies on its products and its appeal to the
people. Everyone is aware that it does not bank on quality, but perhaps this is
for a reason. But whatever speculations may arise, and however we try to
justify the reasons behind the success of the China wholesale empire, one thing
is for sure: without the China manufacturing industry, the consumers will
experience a great fall.
Article Source: http://www.compensationsecrets.co.uk/