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Optimize Your Lander

Submitted by AlbernsTaylor on 2011-08-16 and viewed 843 times.
Total Word Count: 490   

Landers Optimized guarantees increased conversions on your website or your landing page by performing or scientific optimization techniques.

Before understanding the tips to increase landing page conversion, let’s have an insight regarding the landing page. Landing page is a particular page where the visitors land after clicking on the promotional ad or banner. Landing page usually consist or incorporate with the very crisp content and highly attractive graphic to encourage the visitors to take actions and increase landing website conversion in terms of buying goods, registering to your website or others.

A well-made landing page is completely based around showing the visitor the value they can gain from taking action (converting). It is very imperative that landing page must be designed by the professional who understands and realizes its significance. There are many systematic ways that can be applied to increase landing website conversions.

What are the factors that affect landing page conversion rate?

There are five factors that affect a page. They are:

- Motivation: If you show a 13-year old an ad for health care, you're losing your value. Advertise bouquets to engaged people, and you got the motivation you need.
- Value: Example - A cure for the common cold. Even with a $0 marketing budget you will sell because of the value it provides.
- Incentive: Increase landing page conversion rate by offering an e-book or something of value if they convert.
- Friction: Friction is ease of use. don't put links, pictures, and copy all over the place. Keep it simple. The less obstacles, the better.
- Anxiety: This is why most of your visitors bounce. When they see the word 'Buy' they feel anxiety. When they see too many form fields, they feel anxiety. And when they feel this, they hit exit. The less work it takes to convert, the better.

Try to think like a customer and then add those things that a customer wants from your landing page.

Tips to increase conversion rate:
Add value to your webpage – Make your website valuable in terms of showing that what you have achieved throughout the working, and showing satisfied customers testimonials. Website must have very crisp and limited content having attractive appeal to increase landing website conversion. Adding value refers to encouraging the visitors to take action.

Remove useless information – Check and try to keep your landing page clean so that the visitors get attracted by the action button without getting distracted by other content.

Avoid associating more options – Try to minimize the numbers of the options that you provide to the clients to increase landing page conversion. Such as “Buy now” or “Get instant access” button rather than putting many choices.

Minimize the navigation - Visitors must be instantly redirected on your landing page where he/she gets action button rather than keep navigating to get access the call of action button.

All these points are some of the vital and significant tips that help you to increase landing website conversion. The simpler the landing page, the more visitors get attracted. This way you can easily increase landing page conversion rate.

Article Source: http://www.compensationsecrets.co.uk/.
About the Author
Landers Optimized takes a holistic, scientific approach at optimizing your landersoptimized.com/">increase landing page conversion rates. We guarantee increases in conversions, guaranteed. For more information please visit our landersoptimized.com/">increase landing website conversion website.