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Home | Personal Injury Compensation | Accident | Landing Page Techniq ...

Landing Page Techniques

Submitted by AlbernsTaylor on 2011-08-09 and viewed 854 times.
Total Word Count: 934
  
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Use Quantitative Statements: If you look at most business’ headlines and online ads after reading this you will


Landing page optimization is the science of optimizing a website's ability to lead a prospect into taking an action. Whether you are trying to capture an e-mail address, convince a prospect to make a purchase, and basically take any action in your marketing funnel, landing page optimization is the key factor attributing to that page's success. Also, revenue streams can be increased dramatically through landing page optimization. Getting a conversion rate from 4% to 8% literally means that you are doubling your revenue. Hence why landing page optimization has become such a point of interest to internet marketers recently.

=> You Are Your Value: This is where most businesses fail - They either do not state their value on their landing page, or they do not have any. So many businesses say they are ’the best’, although we all know only one can truly be the best. The great thing about true value is that it’s hard to fake. So, if your business has served over a million customers, state it. Won an award for 1 software of the year? Tell your customers over and over! Value is what people look for - we’ve learned to look past all the sales-type statements and promises and have learned how to see the true value to a product, so don’t expect to be able to sell a product that sucks.

=> Use Quantitative Statements: If you look at most business’ headlines and online ads after reading this you will start noticing a big mistake that many of them make: They us qualitative statements rather than quantitative, and this is a huge no-no. What’s the difference you ask? Simply put, Qualitative statements are not specific, usually are not facts, and tries to create interest with emotion. Let’s take a look at an example: A dry cleaner. They need to come up with a headline. Here’s a qualitative headline: "We Leave Your Clothes as Clean as New." And here's a quantitative: "Free 24/7 Pickup & Delivery. 250,000+ Happy Customers. Satisfaction Guaranteed." If you saw 2 delivery vans, each with one of the headlines, and you needed dry-cleaning, which one would you call? It is proven that the 2nd one almost always wins. The first one says almost nothing about the business. It sounds nice - it's also the headline that most businesses choose, but it's not what converts. Look through your landing page and see if you are making this mistake. Also make sure you are using as many quantitative statements as possible, and incorporate the best ones into your headline. Also, look at other businesses with this in mind. You will be surprised at how many people make this mistake! A Landing Page Service can help you with this.

=> Relieve Customer Anxiety: When you relieve anxiety in the mind of the consumer, it’s almost like magic seeing how much your conversions on your landing page will skyrocket. Why is this? Simply put, we are not computers. We are human. We act irrationally all the time. Anxiety is felt by every consumer that lands on a page that wants them to take action. As soon as they realize the page 'wants' something from then, they put a guard up to avoid getting scammed.  Unfortunately, the impact of anxiety on your conversion is disproportionate to the measure of it’s risk. Win the conversion by overcorrecting the problem - you will be amazed at how much you can raise conversion by simply changing a button that says ’Buy Now’ to ’Get Instant Access’, or by adding an element that brings attention to your 30-day money back guarantee. Also, do not add too many form fields! Only use as may as is necessary - this will have a huge impact when performing landing page service.

=> Privacy Policy: Every webpage should provide a privacy policy to ensure their customers that their information is safe with them and would not be passed to anyone in any condition unless it is required to do so. All the measures which are taken to safeguard information should be included in the privacy policy. This policy should be visible before every acceptance of offer.

=> Short and Concise: Let’s assume that you have a Landing Page with 3 buttons that say ’Buy Now’, ’More Info’, and ’Free Trial’. Now, the actual meaning of each button may not be the same, but mathematically (assuming that all the buttons have the same design and size), they all have the same weight. In this case, each button has a weight of 33.3%. Visually and mentally, as soon as we see these buttons, assuming our minds have not yet processed the meaning of each button yet, we would have equal motivation to click either one. What does this mean? It means that by adding more options, you have reduced the weight of the ’Buy Now’ button, therefore lowering conversion towards the action that you actually want the customer to take. Give it a shot - if you have a page that has lots of options besides the conversion-focused button, try removing some and see what it does to your conversions.  Apply landing page service tactics such as these and you can be certain to see better results!

=> Short and concise: Landing page should be such that only required information is provided. Inform them the things which they want to know avoiding all the unnecessary details. In waiting rooms, people pick up magazines, not novels. This is also similar to how people never read all of an instruction manual. Less is more/Following all these techniques, one can create the most optimized land page.


Article Source: http://www.compensationsecrets.co.uk/

Landing Page Optimization is the science of optimizing a website's ability to lead a prospect into taking an action. Apply Landing Page Service tactics such as these and you can be certain to see better results!


 
 
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