Currently,
many online businesses here in India are well acquainted with search
engine optimization operations. However, the bugging factor has to do
with understanding how social networks including Facebook, Twitter,
StumbleUpon, Digg, and so forth, relate to SEO and their perceived
benefits. For starters, it safe to say that any SEO company India
that does not list social media optimization or marketing, SMO or SMM
respectively, in its SEO strategies is a no-go-zone. This is because
search engine algorithms are now taking into account how well online
businesses are linked with social media sites. The manner in which
this relationship is obtained and sustained is somewhat hard to
implement in SEO.
Starting
with the SMO aspect, a
SEO
company India will need to
insert social networking buttons i.e. the "share" and
"like" tabs on your web pages. The firm should also have
adequate plans with regards to making the content in the website
appealing to the mind i.e. educational, interesting, inspiring,
controversial, and even funny or amusing. This way, your site's
visitors will have no qualms about "liking" your contents
or even "sharing" the information with their friends on the
social networks. The areas of the content which are designated to
have these buttons include product descriptions and reviews although
some SEO services firms also insist on having them on the productsβ
images and price tags.
It
is common knowledge that Facebook is the most "followed"
social network; for SEO specialists this presents a resource or
opportunity asking to be tapped. Fortunately, Facebook has made it
easier for us by providing guidelines which every SEO company India
should be keen to follow. These include being imaginative, creative
and innovative enough to create an entrance page that will leave the
site visitor no option but to click the "like" button. The
second is to make use of Facebook PPC to drive visitors to your
website and thus make people more aware of your business. The more
the number of likes you achieve, the better the position you gain
with the search engines spiders.
Your
SEO services India firm of choice should also have decisive plans
with regards to capitalizing on the dedicated share networks,
StumbleUpon and Digg, whereby if users can marshal up sufficient
votes for your website then it will be featured on their respective
networks' homepages. Another strategy that a
SEO
company India
can apply is the concept of social competitions for which users
qualify by following your website on social media (upon clicking
"like") and in return they stand a chance to win something.
It must be
noted that SMO strategies are not aimed at generating traffic but
rather the social signals which search engine spiders look for so as
to give your website a better search engines results page ranking. It
is from this ranking that visitor traffic and subsequent conversions
will be obtained.
For More
information about
SEO
company India please visit
http://www.makerank.com/
Article Source: http://www.compensationsecrets.co.uk/