As
books have become digital in the last couple of years, the next priority
is to digitalize the bookstores and increase the sales.
Bookstores
have to improve the purchasing process and integrate QR Codes and NFC
chips in order to reduce the number of lost sales.
Among
the other discoverability technologies, in the near future we will see
touch screens, NFC chips and QR Codes in the bookstores and will use
them for purchasing e-books and to build customer loyalty with those
who like to read on paper.
If a
particular book is not available at the time, the bookseller will be
able to print a QR Code and offer the customer the possibility to
purchase the digital or the paper version online.
Many
authors have already included QR Codes on their covers or inside the
book and some of them added audio or video content to improve the
reading experience.
The NFC chips can provide many opportunities within libraries and bookstores.
Barnes
& Noble plans to feature NFC chips into their e-readers and would
ship each copy of a hardcovered book with an NFC chip, so the customer
have to touch the book and will get instant access to information about
the author, the book, special offers, videos and reviews.
The
promotional use is not the only advantage of these technologies, they
can revolutionize the way we purchase, read and discover books. For
example, if you read a book review in a newspaper and want to purchase
it after that, you should simply scan the QR code and a mobile site will
provide an online purchase experience and if a paper version is
desired, the website will show you the nearest bookstores where you can
pick it up.
With NFC chips and QR Codes, the users will be able to order books at any time only by using their smartphone.
Bookstores,
newspapers, libraries and magazines will soon realize the possibilities
that these technologies are offering and will also boost marketing and
book selling strategy.
In
April, the Catalan Railways placed QR Codes on their trains linking them
to the first chapter of popular books, so the citizens can download and
read it during their commute. The posters included 40 book titles from
Spanish and translated authors.
Similar campaign took place in the Netherlands, offering the passengers short stories to read, depending on their travel time.
Art
galleries and museums are already using the technology and people are
responding very well to it, as the codes provide extra information,
specific visits and books on the artists or the exhibition.
The
Miro Foundation in Barcelona adopted the technology by linking QR Codes
to Wikipedia articles that are giving additional information about the
particular work.
Philadelphia
Airport is also hosting artworks and uses QR Code technology
encouraging travelers to scan and learn more about the artist and their
works.
Article Source: http://www.compensationsecrets.co.uk/