If you
are about to launch a new mobile/QR code campaign then there are
several things that you should consider. Please read the following tips
in regards the general QR codes usage and user education on the
technology.
Use
the QR Codes as a bridge between the traditional print media and the
online channels. Incorporate QR codes whenever there is some additional
content or actions that the users can perform online. The combined
online and offline consumer experience and exposure to content should be
considered from the very beginning.
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It is recommended in countries with less usage of QR Codes as part of a
campaign to text a short-code to get a free scanner app for your mobile
phone.
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Either above or below the QR Code for print campaigns consideration
should be taken or basic instructions added to the QR Code. Scan the
Code to enter out free competition as one example.
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Large Icons can also be added which is common in Europe to scan with
your smartphone accompanied by Android / iPhone icons.
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For print advertisements is highly recommended to do a print run to
ensure the campaign scans and works as according to the specification.
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Make sure all pages are mobilized to the leading content. In general
the QR codes should not lead to content that is not optimized for mobile
derives.
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Campaigns in subways and underground transport areas should be avoided
unless there is wifi as the scan will work but there will be no GSM
coverage to load the mobile site and the campaign will prove pointless.
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Make sure when a customer scans the QR Code there has to be value
behind the scan. There has to be a necessity for that person to scan the
QR Code, whether it be providing entry to a competition or gaining a
trailer of a new movie that is just about to become available.
As
well before you do the print materials for the campaign you should read
the "Tips for printing QR Codes" post. If you want to get this service
then make sure to explore azonmobile.com which is most popular website
to offer this best quality service. The website provides AzonMobile QR
Code Management and Tracking platform that helps businesses to generate,
manage and track QR codes. The main goal of this website is to create
advanced and user friendly tools in the QR Code as well as in the mobile
technology.
Article Source: http://www.compensationsecrets.co.uk/