How to create your unique favicon.ico?

Internet has emerged as an influential entity in the business world. Online presence has become indispensable for the business to expand and to increase the profits. From small enterprise to large industries, all must have a presence in the World Wide Web as the awareness of internet in every home, office has made it imperative. A website is a medium through which a company markets its products and associates with its customers.  A website acts as a sales representative which is available to its customer for 24 hours and seven days a week. Therefore, it is very imperative to make a successful website through custom website design.

Web design has become imperious for any kind of online businesses. In order to make a website unique as well as popular, customize website designs are required. A favicon also forms a vital part of any web design. Basically, favicon stands for favorite icon which is also known as a website icon. It acts as a bookmark icon by displaying in the browser address bar right in front of the URL or in the favorites menu of Microsoft internet explorer. Favicon is comparably with most of the latest browsers. It bears an extension of .ico and is an image. It possesses a size of 16x16 pixels.

For any web design to be efficacious, higher page ranking of the website is required through search engine optimization services. This is obtained through high traffic and colossal popularity of the website amongst the audience. In order to check the loyalty of audience, favicon can be used. The loyalty is determined whether the audience includes people who have saved the website address in the bookmarks folder or entirely new visitors. After installation of your favicon.ico file in the document root directory, web analytics application is used to govern how many times the file was requested. Favicon.ico works on number of hits. A log file based measurement is required to make this measurement.
 
Addition of favicon is an easy process and improves the overall look of your web design. Software such as Photoshop is used to create this icon. Favicon generator is of ready help in this case. The file generated will be favicon.ico which is to be uploaded to your site. One must place this file in the correct root directory containing the index file. The final step is the placement of codes.

Therefore, custom web design is very important for any website to be successful in the vast world of internet.

Article Source: http://www.compensationsecrets.co.uk/